Top 5 Personalization Apps in Africa, Q4 2022

Throughout Q4 2022, the top 5 personalization apps in Africa displayed varied performance metrics in terms of downloads, revenue, and active users, according to Sensor Tower data.

Facer Watch Faces saw a consistent weekly revenue, peaking at around $488 in the week of December 19. Weekly downloads gradually decreased from 2K in early October to approximately 1K by mid-December, yet experienced a slight rebound to 1.5K in the last week of December. Active users also showed a downward trend, starting at 3.5K in early October and ending at 3K by the end of December.

Zedge™ Wallpapers & Ringtones exhibited steady weekly revenue, reaching $225 in the final week of December. Weekly downloads remained stable, with a noticeable spike to 33.7K in the week of December 19. Active users peaked at 449.6K during the week of November 21 and closed the quarter at 425.4K.

Fonts Art: Cute Keyboard Font maintained a stable weekly revenue around $2.3K, with a slight peak at $2.6K in late November. Weekly downloads showed a positive trend, starting at 10.7K in late September and reaching 14K by the end of December. Active users mirrored this growth, increasing from 20.2K to 24.1K over the quarter.

Real Followers & Likes via Tag had modest revenue, peaking at $103 in mid-November. Weekly downloads remained relatively stable, hovering around 2.5K to 3.7K. Active users showed a slight decline, from 14.5K in late September to 12.6K by the end of December.

Edge Lighting - Borderlight experienced a consistent weekly revenue, peaking at $52 in the final week of September. Weekly downloads showed growth, starting at 23.5K and reaching 31.7K by the end of December. Active users also increased steadily, peaking at 59.1K in late October and maintaining around 57.1K by end of December.

For more detailed insights and analysis, visit Sensor Tower.